Designate

Designate has run as a Brighton brand agency since 1993, helping companies take their brands from internal planning to something consumers notice and remember. Its work links strategy with large-scale creative ideas meant to hold up across any media.

What Designate offers

• Brand strategy — pinning down what makes a brand distinct, who its audience is and where it sits in the market.
• Brand platforms — a central creative idea built on that positioning.
• Visual and verbal identity — design and tone of voice for a brand.
• Sonic and motion design — sound and animation as part of a brand system.
• Campaign creative — creative work for use across different media.

Who it works with

Its case studies cover building a household-name UK brand, adapting a global strategy for local markets and a new brand platform for Sportingtech. A senior leadership team runs the agency.

Key facts

• Based in: Brighton, England
• Founded: 1993
• Experience: over 30 years