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Dipsticks Research

UK brand and communications research agency running quantitative and qualitative studies for brands and agencies

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About Dipsticks Research

Dipsticks Research is the brand and communications research division of a full-service research agency, running quantitative and qualitative projects in the UK and worldwide. It designs studies for brands, media planners, advertising agencies and PR agencies, and draws on an in-house online panel, Panelbase.

What Dipsticks Research offers

  • Ad and campaign effectiveness: measuring how well advertising and campaigns work.
  • Concept and creative testing: testing ideas and creative work before launch.
  • Audience and market segmentation: grouping audiences to guide targeting.
  • Public perception and polling: polls and research on public attitudes, including work for the public and third sector.
  • Event, website and app research: visitor studies and evaluations of websites and apps.
  • Panel services: online sample, scripting and tabulation through Panelbase, plus recruitment for research.

Who it works with

Clients include large brands, media planners and advertising and PR agencies in the UK.

Key facts

  • Based in: UK
  • Panel: Panelbase, an in-house online research panel
  • Methods: quantitative and qualitative research, including usage and attitude studies

Profile written by TrustList from the business's own published information, Sep 2026.

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