Brand Institute

Brand Institute is a naming and brand identity firm that has worked for more than 30 years. Much of its work is naming prescription medicines, where it combines name creation with trademark searches, research and regulatory safety checks.

What Brand Institute does

• Name development: a team of namers creating names, supported by software tools.
• Trademark searches: screening by in-house attorneys and paralegals.
• Name and identity research: online surveys with a global respondent panel, compared against past results.
• Name safety and regulatory strategy: reports, rebuttals and consultations on whether a drug name will pass regulators.
• Brand strategy: positioning work for brands entering a market.
• Design: logos, packaging and labelling, collateral and websites.

Customers and markets

Its clients are largely pharmaceutical and life sciences companies; its site names Otsuka & Click Therapeutics and a Johnson & Johnson medicines unit.

Key facts

• Experience: more than 30 years
• Subsidiary: Drug Safety Institute, its wholly owned regulatory arm
• Regulatory staff: includes former leaders of naming divisions at the FDA, EMA, Health Canada, AMA and WHO
• Leadership: Jim Dettore is named in client testimonials