Brand Institute

Experienced team of attorneys and paralegals perform efficient and comprehensive searches Online naming and visual identity research surveys, global panel of respondents, results benchmarked to historical norms Industry-leading name safety research, regulatory reports, rebuttals, consults, and more Award-winning designers create dynamic logos, packaging and labelling, collateral material, and websites

View one of our ads that aired on Bloomberg TV

Drug Safety Institute, our wholly-owned regulatory subsidiary

Full-Time Brand Institute employees and former leaders from naming divisions at the FDA, EMA, Health Canada, AMA, and the WHO personally involved in every project Constantly updated based on guidance from global health agencies and our regular interactions with agency leadership Name safety research results based on regulatory viability help project teams manage risk while pursuing the most commercially appealing name candidates

What Clients are Saying

"Jim Dettore has demonstrated a very good business sense with a strong strategic mindedness ”

Former Chairman & CEO

“THANK YOU! It’s been such a great experience working with you ” The BI team ran a highly effective, inclusive and successful process to help us manage a transition to our new brand mark The approach gave us confidence that we would arrive at a successful conclusion I am delighted to say that this was well founded

"Thank you again for your rapid and impeccable assistance in preparing our presentations on such short notice It pays to work with the ‘best’ when you need to deliver!"

Global Head, Name Creation & Regulatory Strategy

"On behalf of my global teams, thanks to you and Brand Institute We really appreciate your help and expertise in obtaining global trade names "

Executive Director, Global Biosimilars

“The methodology you employed allowed our people to creatively participate and develop names with a much higher degree of success than if we had tried this on our own ” “Outstanding expertise, flexibility and follow-up!” "Your team continues to do an outstanding job with brand name development and is always customer-oriented "

Director, Global Trademark Development

“The team was very pleased with the outcome of your creative naming research and we appreciate your very quick turnaround on this important initiative ” "Jim Dettore displays the highest of ethical standards in conducting his business activities, and I unequivocally recommend him," “Thanks for your help on the project, and for the quick turnaround Absolutely amazing This is so exciting!”

Brand Manager, Snacks & Cereal

“I wanted you to know how very knowledgeable and professional you are and how terrific it is to work with Brand Institute ”

Senior Director, Digital Products

“Recently we had the approval for our brand name, created with your help Thank you very much and congratulations for the great work ”