Brandlift Digital Marketing

Search and paid media for San Diego businesses

When a San Diego business wants more customers from search and paid advertising, Brandlift Digital Marketing works as an extension of its team. The firm is based in San Diego, California, and has worked since 2015 on digital strategies meant to grow sales. Its group of experienced marketers says it studies each client's market and goals before proposing a plan, so the strategy reflects the business rather than a template.

Organic search and local SEO

The firm's search work covers on-site, off-site and local optimization to lift organic rankings. Off-site work includes link building, which the company treats as a long-term part of search optimization. Local SEO is presented as an effort that, done well, can improve a business's online reputation over time. By its own account, Brandlift has more than ten years of SEO experience and aims to achieve top rankings for its clients.

Paid media and Facebook advertising

PPC management places ads across search, display and retargeting so that paid spending reaches people ready to buy. Facebook advertising is planned around the platform's current tools and bidding methods, and the team studies a client's ad data before building campaigns it expects to be profitable. The aim, the firm says, is more leads and phone calls from paid activity.

Conversion rate optimization and web design

Conversion rate optimization addresses the second route to growth: turning a larger share of the visitors a website already has into customers. Websites and landing pages are designed to be search-friendly and to convert, not only to look good. The firm also builds solutions for lead generation, so that traffic from search and advertising has somewhere effective to land.

Digital strategy as an overall plan

Brandlift describes strategy as the overall plan and tactics as the actions taken along the way to reach it. Its team works on digital advertising and organic search together, using the top ad platforms and organic methods to connect a business with customers. The founder and lead strategist guides this work, and the firm presents itself as a collective of experienced digital marketers working toward the goals each client sets.