Blueblancrouge

Blueblancrouge, known as BBR and spelled Bleublancrouge on its own site, is an independent creative and communications agency. It works from Montreal and Toronto and handles campaigns from first strategy to media buying.

Services

• Strategy and ideation: clarifying a client's challenge, setting priorities and building a strategic base.
• Creative: stories, content and experiences carried across all channels.
• Production and optimisation: an in-house studio that produces and adapts content and adjusts it based on results.
• Media strategy and buying: planning, buying and optimising media to reach target audiences.
• Brand language: adapting brands to new markets while respecting local culture.

Customers and markets

Clients named include Desjardins, Cadillac Fairview, Boréale, Drug Free Kids Canada, Sico and Arterra Wines.

Key facts

• Based in: Montreal and Toronto, Canada
• Group: Part of the Humanise Collective of nine businesses
• Also known as: BBR