Found Search Marketing

Paid search and social campaigns measured against sales

Found Search Marketing, which trades as FoundSM, plans and runs paid search and paid social advertising for businesses that want their campaigns judged on revenue rather than clicks. The firm was founded by former Google employees, is based in the American Midwest and serves clients in several countries. Its work covers PPC management, paid social advertising, marketing analytics and conversion rate optimization. Each client gets a plan that sets short-term wins alongside longer-term growth, with budgets and channels chosen against those goals.

Data engineering behind the campaigns

By its own account the firm is a data engineering business that activates paid media, rather than an agency that simply buys advertising. It gathers data from many places to show how marketing efforts affect later sales, and it uses first-party data to build audience models. Its website names the problems clients usually bring: whether return on ad spend rests on broken tracking, how much revenue is lost to signal loss, why attribution differs from one platform to the next, and whether conversion API or pixel tracking gives the more accurate picture.

Media mix, creative and testing

Media planning rests on a custom media mix framework built on data modeling and precision bidding. The team also reworks messaging and landing design, pairing it with multivariate testing so that results improve from the click through to the customer. Reports show campaign progress and the areas that need work, and they explain why a particular tactic or piece of creative is performing, so clients understand the reasons behind the numbers.

Sectors and reach

Home services, automotive, healthcare and higher education all feature among the sectors where the firm has run campaigns. According to its website, it is independently owned and certified as a women-owned business, employs staff across twelve states, and works with partner platforms in paid media and marketing analytics. The firm says its team holds certifications and that it invests in market intelligence, optimization and measurement tools to support that work.