Fisher Design & Advertising

Brand strategy as the starting point

Based in Jacksonville, Florida, Fisher Design & Advertising has an office in the San Marco district. Its work combines digital, traditional and creative marketing, and most engagements begin with positioning work so that the brand holds its shape online and in store. Its history goes back to 1989, and the agency states that it has won advertising awards.

Websites designed to convert

Web design work is built for search and paid traffic alike. Sites are developed for mobile devices on content management platforms that include WordPress, Drupal, Joomla, Shopify and ExpressionEngine, and the agency pairs them with search optimization. The studio also produces newsletters and company magazines that run alongside the web work.

Advertising in print and outdoors

Advertising covers outdoor advertising, newspaper and magazine ads, and brochures, postcards and direct mail. Campaign planning is set out as part of a marketing plan that compares advertising options to find the most cost-effective route for each client.

Social media and lead generation

Digital and social work includes set-up and coaching for social media accounts, Facebook campaigns with training for client teams, and lead generation campaigns. These are designed to bring in new customers for businesses of different sizes, and the agency says its approach suits a Fortune 500 company as well as a small business.

Graphic and trade work

Graphic design covers logos, book covers, posters, catalogs, trade show booths and vehicle wraps. Creative work of this kind is tied back to the brand strategy, so the same look carries across printed and digital material.

Clients and specialties

Its named sectors are health care, financial services, professional firms, construction companies and franchisors. Its portfolio names the Clay County Utility Authority, Bold City Heating & Air, and the Boys & Girls Clubs of Northeast Florida, among others.