Bob Abbate Marketing

Bob Abbate Marketing, known as BAM, is an advertising agency set up to work with smaller businesses. It acts as an outsourced marketing lead for owners, building a marketing and media plan and producing the creative that goes with it.

What Bob Abbate Marketing does

• Marketing strategy: planning campaigns around each client's story and goals.
• Branding: shaping how a business presents itself, including family-owned firms.
• Media buying: planning and buying traditional, streaming and connected TV, and digital media.
• Creative and video production: ads and video built around storytelling.
• Digital and social media: online marketing and social channel work.

Who it serves

Clients include car dealers, retailers, gyms, law firms, sports and arts organisations, consumer goods makers, franchises, professional practices and nonprofits. Named clients include Garavel Chrysler Jeep Dodge RAM Subaru, Stevens Automotive Group and Aitoro Appliance.

Key facts

• Focus: small and mid-sized businesses
• Community work: partnership with Make-A-Wish Connecticut