Digital Minds

Digital Minds, trading as Digital Minds Group (DMG), is an independent full-service media agency in Australia. It began in 2011 as a search agency and now handles strategy, media buying, creative and analytics in-house. Its leaders previously held senior posts at Fairfax Media, Macquarie Bank and eBay.

What Digital Minds offers

• Strategy and planning — commercial strategy, channel mix modelling and budget management.
• Media buying — search, social, programmatic, TV, outdoor, print and screen networks, bought and optimised for performance.
• Creative and production — performance creative, video production, TV ad adaptation and multi-language versions.
• Analytics and operations — attribution modelling, live dashboards and incrementality testing.
• SEO and answer engine optimisation — technical audits, content strategy and authority building so brands rank in Google and appear in AI answer tools.
• Email and member marketing — campaigns for customer and loyalty audiences.

Who it works with

DMG works with consumer and travel brands. Named clients include Luxury Escapes, backed over more than ten years, Kip & Co, Tuiss Blinds Online in Australia, New Zealand and Japan, and BridgeClimb. Earlier case studies cover Qantas Hotels, Westfield, Nine Network, The Tea Centre and Home Clearance.

Key facts

• Based in: Australia
• Founded: 2011, as a search agency
• Ownership: independent