Appella

Appella is a UK agency devoted to naming: it invents names for companies, products and brands and then checks that they hold up legally and linguistically. It has worked on names for UK and international clients for over twenty years and draws on a network of linguists around the world.

Services

• Brand naming: building names meant to fit a brand's audience and values.
• Company naming: new names for mergers, rebrands and corporate name changes.
• Product naming: analysing what sets a product apart and turning that into a name.
• Validation: trademark checks, linguistic screening across languages, and Google and web address checks.
• Consultancy: advice on naming decisions.
• Black Box: its own naming software, used alongside linguistic, branding and legal specialists.

Clients

Its past work includes Finastra, Essentra, Equinor, the Oyster card for TfL and McVitie's Medley, spanning finance, industry, utilities, food and transport.

Key facts

• Based in: UK
• Experience: over twenty years in brand naming
• Award: Specialist Branding Agency of the Year, Global Awards 2022/23