Blue Chip Marketing

Blue Chip Marketing is a UK agency that plans and runs below-the-line, shopper and digital marketing for consumer brands selling through retailers. Operating since 1991, it stresses careful planning before execution, backed by data and marketing science.

Services

• Below-the-line campaigns: promotions and direct activity, including prize mechanics and legal compliance checks.
• Shopper marketing: applying retail knowledge to win in-store display and sway buying decisions at the shelf.
• Digital marketing: online campaigns judged against commercial results.
• Direct communications: mailings refined through ongoing analysis.
• Brand experiences: live activity measured with the same performance tests as other channels.

Who it serves

The agency serves fast-moving consumer brands that must deal with retailer demands and changing shopper behaviour.

Key facts

• Based in: United Kingdom
• Founded: 1991
• Registered name: Blue Chip Marketing (UK) Limited
• Method: a planning model called Method Over Madness