Aillum

Aillum helps companies measure and improve their online marketing, working from Paisley with clients across Scotland and the wider UK. Its approach starts with a short assessment of how a website and its campaigns perform, then moves to tested changes rather than big up-front commitments.

What Aillum offers

• Digital assessment — a one-day review of analytics and digital activity that ends with recommendations and the outline of an improvement plan.
• Web analytics and GA4 — setting up and interpreting Google Analytics 4 and other tracking tools, including beginner training sessions.
• PPC management — running and checking paid search campaigns, with past client work on Adwords.
• Website audits and conversion work — finding what holds a site back and testing fixes to lift enquiries and sales.
• Training and consultancy — teaching in-house teams so they can manage more of their digital marketing themselves over time.

Who it works with

Clients range from small startups to established organisations across the UK and beyond, often firms that have had poor results from earlier agencies or lack in-house technical knowledge.

Key facts

• Based in: Paisley, Scotland
• Working model: staged, test-led projects with no forced long-term contracts