Art of Packaging

Art of Packaging is a design practice in Vancouver that focuses on branding and packaging for coffee, food, beverage and consumer packaged goods. It develops a few creative concepts and then carries the chosen direction through to manufacture.

What Art of Packaging offers

• Packaging design: graphics that wrap around every side of a pack, with product copy and technical details worked into the art.
• Structural design: custom box and container structures, such as tuck-and-lock folding packs that need no glue and fit snugly to insulate and prevent leaks.
• Brand identity: logos and brand languages that bring a product family together or let a single product grow into new variants.
• Naming and advertising: product names and communication design across physical and digital media.
• Production: sourcing materials such as food-safe coated papers and managing printing, from flexo-printed corrugated boxes to die-cut labels.

Customers and markets

Past projects include hot sauce bottles, kombucha labels, frozen waffle boxes, ice cream pints and coffee pod packaging.

Key facts

• Based in: Vancouver
• Sectors: coffee, food, beverage and consumer goods
• Process: two to three rounds of concept work, then refinement