Agency | 2.0

Agency 2.0 is a marketing firm built around crowdfunding, helping product makers prepare, launch and grow campaigns on Kickstarter and Indiegogo. Founded in 2010 and run from a campaign base in Austin, it says it has taken more than 1000 products from start to finish. Its work spans the period before, during and after a campaign goes live.

What Agency | 2.0 does

• Launch management: strategy for the pre-launch, live and post-launch phases of a campaign.
• Paid media: advertising run by an in-house team to scale campaign funding.
• Video and photo production: product videos and photography made by its production company, Coming Soon Studios.
• Amazon and e-commerce set-up: Amazon placement and custom online stores for products after crowdfunding.
• Prelaunch platform: its own platform where products can build interest before going live.

Who it serves

Makers of consumer hardware and gadgets dominate its showcased campaigns, which include an electric bike, a palm-sized drone, a portable power bank, a beer tap, a CNC machine tool and a French press. It also lists a digital game table from Arcade1Up.

Key facts

• Based in: Austin
• Founded: 2010
• Products launched: more than 1000
• Platforms: Kickstarter, Indiegogo, Amazon