Brandsmith

Brandsmith is a creative company in Calgary, Alberta, that works on how brands are positioned, how they look and how they reach people. Its work runs from early strategy through to websites, social content and campaign material.

What Brandsmith offers

• Brand strategy — positioning, messaging, tone of voice and the vision a brand is built on.
• Visual identity — logos, type choices, colour systems and a wider visual language designed to stay consistent.
• Websites and digital work — sites and digital experiences built to work across different screen sizes.
• Social media — planning, content creation, community management and growth of a brand's social presence.
• Campaigns and storytelling — copywriting, video and campaign ideas that carry a brand's story.
• Performance tracking — measuring which creative work performs and adjusting it over time.

Who it works with

Its published projects include branding and a sales centre experience for The Evergreen on Blackburn, along with work for Teatro, Parkland County, TAZA and the Blackfoot Confederacy.

Key facts

• Based in: Calgary, Alberta, Canada
• Services: brand strategy, identity design, web design, social media and campaigns