Idealog

Idealog is a New Zealand publication about creative business. Its website presents case studies, expert advice and stories of founders and companies, and it also runs an elevator-pitch series that profiles startups.

The title aims at a community of innovators and entrepreneurs who apply creativity to commercial and social problems.

What Idealog offers

• Business news and features — stories on New Zealand companies, technology and design.
• Startup profiles — short features on new ventures and their founders.
• Case studies — accounts of how businesses have grown.
• Expert advice — practical articles for owners and marketers.
• Coverage of arts, culture and business — including brand launches and industry awards.

Who it works with

Founders, business owners, marketers and creative professionals in New Zealand.

Key facts

• Based in: New Zealand
• Format: online publication with news, features and profiles