Adcart

Adcart sells advertising space on supermarket shopping carts across the United States. Local businesses use it to put their name in front of the same neighbourhood shoppers week after week, choosing the store and ad format that suit them.

What Adcart offers

• Shopping cart advertising: ads mounted on grocery store carts through the firm's arrangements with supermarkets nationwide.
• Store selection: advertisers pick the location for their ad from a network of more than 3,000 stores.
• Three ad formats: a front placement, a directory placement and a smaller header placement, each in a fixed size.
• Patented frame: ads sit in a frame design the company holds a patent on.
• Custom marketing plans: the team helps advertisers put together a plan for their area.

Customers and markets

The service is aimed at local and small businesses wanting repeat exposure in their community. Client comments on its site come from estate agents and other local firms, one of whom has advertised on carts at a Harris Teeter store for more than five years.

Key facts

• Coverage: more than 3,000 stores across the US
• Ad formats: front, directory and header