Abstrat

Abstrat is a communications agency that plans and delivers communications projects for businesses in Africa. It argues that communicating on the continent brings its own challenges, from languages and cultural variety to local structures and systems, and it takes all of these into account when scoping each project.

What Abstrat offers

• Strategic communications — planning communications with a clear purpose, aimed at shaping behaviour and supporting commercial results.
• Creative work — making sure the resulting communication is creative as well as strategic.
• Business and market analysis — studying a client's goals, customers, market, competitors and industry position before planning.

Who it works with

The agency works with companies communicating with audiences in Africa.

Key facts

• Region: Africa
• Approach: a holistic method that weighs language, culture and local systems