Fast Track Marketing - Advertising Company
Fast Track Marketing
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Introduction

  • Schedule a Free Consulting Session
  • Search Engine Optimization ›
to Help Build Your Practice

LASIK Marketing & Advertising Made Easy Cosmetic Marketing & Advertising Made Easy ENT Marketing & Advertising Made Easy Ophthalmology Marketing & Advertising Made Easy

description

Is Your Website Set Up for Success?

Our free analysis evaluates your practice’s online presence, but it’s more than just a website analysis It’s a quick and easy tool that evaluates your overall digital presence You will get a complete, personalized report on your performance plus actionable recommendations to improve your online presence

We work with practices nationwide!

We Build Responsive, Mobile First Websites

Check out our recent marketing articles in Administrative Eyecare Magazine!

Administrative Eyecare (AE) is a member benefit publication of the American Society of Ophthalmic Administrators (ASOA), a strategic partner of ASCRS Printed six times a year, this award-winning magazine helps readers stay ahead of practice management trends through feature articles, columns, and case studies written by colleagues and subject matter experts AE covers the latest news in strategic and business management, coding, human resources, business operations, technology, customer care, and much more—all designed to help ophthalmic practice administrators and practice management staff manage and elevate the business of ophthalmology

Marketing Advanced Dry Eye Treatments

The Do’s and Dont’s of text message marketing

10 Ways to Lose a Patient

Search Engine Optimization (SEO)

We Make it Easy

Choose from our existing campaigns and tools that have been proven successful or let us create a custom program for your practice Whether you are just getting started, want to grow your established practice, or are ready to retire and want an exit plan, our team has the experience to meet your needs We will work with you to implement programs as quickly as possible

If you have the pleasure of working with this talented team, consider yourself lucky! I have collaborated with countless marketing professionals over the past decade and Fast Track seems to have struck the perfect balance of personable and professional, while delivering the best content I've seen in a long time They will listen to your goals and needs and involve you in their creative process as little or as much as you want Hiring them is the closest thing I've done to hiring my own personal marketing associate without having another person on payroll Go forth with confidence!! One of our many client success stories is the Eye Associates of Tucson We moved their Google keyword search rankings from the second page to page 1 in organic searches With an over 900% increase in Google keywords searches, we were able to quantify Eye Associates of Tucson’s ROI They are now #1 in page rankings!

Contact FastTrack Marketing Today!

© 2023 FastTrack Marketing

  • provided by Fast Track Marketing

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We firmly believe that the internet should be available and accessible to anyone and are committed to providing a website that is accessible to the broadest possible audience, regardless of ability

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2 1 (WCAG 2

  1. at the AA level These guidelines explain how to make web content accessible to people with a wide array of disabilities Complying with those guidelines helps us ensure that the website is accessible to blind people, people with motor impairments, visual impairment, cognitive disabilities, and more

This website utilizes various technologies that are meant to make it as accessible as possible at all times We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs

Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly This application remediates the website’s HTML, adapts its functionality and behavior for screen-readers used by blind users, and for keyboard functions used by individuals with motor impairments

If you wish to contact the website’s owner please use the website's form Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various behavioral changes, to ensure blind users visiting with screen-readers can read, comprehend, and enjoy the website’s functions As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively Here’s how our website covers some of the most important screen-reader requirements:

  • Screen-reader optimization: we run a process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website
  • In this process, we provide screen-readers with meaningful data using the ARIA set of attributes
  • For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc
  • ); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others
  • Additionally, the background process scans all of the website’s images
  • It provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described
  • It will also extract texts embedded within the image using an OCR (optical character recognition) technology
  • To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination
  • Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website
  • These adjustments are compatible with popular screen readers such as JAWS, NVDA, VoiceOver, and TalkBack
  • Keyboard navigation optimization: The background process also adjusts the website’s HTML and adds various behaviors using JavaScript code to make the website operable by the keyboard
  • This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key
  • Additionally, keyboard users will find content-skip menus available at any time by clicking Alt+2, or as the first element of the site while navigating with the keyboard
  • The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, not allowing the focus to drift outside
  • Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements
  • Epilepsy Safe Profile: this profile enables people with epilepsy to safely use the website by eliminating the risk of seizures resulting from flashing or blinking animations and risky color combinations
  • Vision Impaired Profile: this profile adjusts the website so that it is accessible to the majority of visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others
  • Cognitive Disability Profile: this profile provides various assistive features to help users with cognitive disabilities such as Autism, Dyslexia, CVA, and others, to focus on the essential elements more easily

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