Integral Ad Science

Integral Ad Science is an ad verification company that measures the quality of digital advertising. Its tools cover fraud detection, brand safety and suitability, and viewability. It serves advertisers and agencies, publishers, and platform partners.

What Integral Ad Science offers

• Ad fraud and invalid traffic — detection of fraudulent ad activity as part of the verification suite.
• Brand safety and suitability — checks that ads appear next to content that fits a brand, including verification for AI-native environments.
• Viewability — measurement of whether ads are seen, across digital channels.
• Contextual targeting and attention — additional measurement and optimisation capabilities beyond verification.

Who it works with

Coverage spans connected TV and video, the open web, social platforms, mobile and in-app, and digital audio. The company names YouTube, TikTok, LinkedIn and Reddit among its platform partners.

Key facts

• Customer groups: advertisers and agencies, publishers, platforms and partners
• Channels: CTV, video, open web, social, mobile, in-app and audio