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Website Optimization Tools Software

Matomo Analytics

Privacy-focused open source web analytics platform, available in the cloud or self-hosted

By Matomo

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  • Public Dashboards
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • +34 more
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About Matomo Analytics

Matomo, formerly called Piwik, is an open source web analytics platform. It stresses privacy, full ownership of data and no sampling. Users choose between a hosted cloud service and software installed on their own server.

What Matomo Analytics does

  • Web analytics: pages, traffic sources and visitor behaviour.
  • Privacy compliance: designed for GDPR and other regulations.
  • AI traffic: tracks visits from AI assistants, agents and chatbots.
  • Optimisation: A/B testing and personalisation.
  • Hosting choice: cloud or self-hosted PHP and MySQL.

Clients

Website owners and teams that need accurate data and control over it.

Key facts

  • Former name: Piwik
  • Footprint: Over 1.4 million sites in 190+ countries, per earlier text
  • Trial: 21-day cloud trial

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

  • Public Dashboards
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking
  • Analytics/Reporting
  • Custom Dashboards
  • Filtered Views
  • KPI Monitoring
  • Private Dashboards
  • Pageview Tracking
  • Widgets
  • Customer Profiles
  • Behavioral Mapping
  • Web-Based, Cloud, SaaS
  • In Person
  • Live Online
  • Documentation
  • Business Hours
  • Campaign Tracking
  • Dashboard
  • A/B Testing
  • Performance Metrics
  • Data Import/Export
  • Behavioral Analytics
  • Channel Attribution
  • Campaign Management
  • Conversion Tracking
  • Data Visualization
  • Data Analysis
  • Website Analytics
  • For Websites
  • Heatmaps
  • Screen Activity Recording
  • User Journeys
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management

Rankings

As of 2026-10-26. Organic ranks only; sponsored placements are never ranks.

What the business tells TrustList

Privacy and data
GDPR compliant, HIPAA compliant evidence sent

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