diDNA

diDNA runs an advertising management platform for online publishers. A single line of code connects a site to dozens of ad buyers, and the company's ad operations team handles optimisation.

What diDNA offers

• One-tag setup — add one script to plug into existing systems.
• Demand partners — more than 50 premium sources bid for ad space.
• Yield optimisation — a rules engine and machine learning adjust ads to raise revenue.
• Account team — dedicated ad operations staff work on each account.
• Solutions for ad tech — separate offerings for publishers, ad tech firms and brands and agencies.

Who it works with

Website publishers of any size, with no minimum traffic requirement, plus supply and demand platforms and agencies.

Key facts

• Certification: Google Certified Publishing Partner
• Reach: the platform serves over 40,000 publisher sites
• Contract terms: thirty-day terms with no lock-in