Ahrefs

Ahrefs is a marketing platform built on its own crawled index of the web. It began as a backlink research tool and now covers search engine optimisation, content planning and visibility in AI search answers.

What Ahrefs offers

• Site Explorer — analyses a website's backlinks and organic search traffic, including those of competitors.
• Keywords Explorer — finds search terms that customers use.
• Site Audit — scans a website for technical SEO problems and monitors its health.
• Rank Tracker — follows ranking progress on desktop and mobile.
• Content Explorer — surfaces topics and link opportunities from other sites' content.
• Brand Radar — tracks brand mentions and citations across AI chatbots.

Who it works with

Its users range from bloggers to large multinational brands, and marketers at a large share of the Fortune 500 are said to use it. Learning material includes tutorials, guides, video courses and a help centre.

Key facts

• Support: Chat support available five days a week
• Community: A private online group for members