Matomo

Matomo is an open-source analytics platform for websites and mobile apps that lets organisations keep full ownership of the data they collect. It started life in 2007 under the name Piwik and took its current name in 2018. The software is licensed under the GPL, built by a worldwide community of contributors and run on a commercial basis by InnoCraft.

What Matomo offers

• Hosting choice — install it on in-house servers or use Matomo Cloud as a managed service.
• Core analytics — dashboards, segments, funnels, event tracking and real-time visitor views, without data sampling.
• Behaviour analysis — heatmaps, session recordings, A/B testing and personalisation.
• Privacy controls — GDPR compliance features, cookieless tracking, anonymisation and access rights.
• AI traffic reports — shows how AI assistants, agents and chatbots find, use and send visitors to a site.
• Integrations — a JavaScript snippet, log analytics, WordPress, Google Tag Manager and over 100 other connectors.

Who it works with

Matomo is aimed at teams that want reliable visitor data while staying within privacy rules. It reports use by over a million organisations and on more than 1.4 million websites across over 190 countries.

Key facts

• Based in: New Zealand
• Founded: 2007, as Piwik
• Licence: GPL open source
• Certification: ISO 27001:2022
• Languages: more than 50