About JW Player

To better understand how broadcasters are using digital video in 2021, JW Player undertook an extensive survey across film and TV media companies who use our platform—ranging from independent niche broadcasters to comScore Top 100 media giants

Why Video Engagement is Essential for Every Publisher

As competition for audience attention becomes more challenging due to the rapid rise in online video consumption and the onslaught of new producers, publishers, and creators, every publisher is looking for ways to maximize reach and revenue

Forrester Study Demonstrates 482% ROI From JW Player Technology

Learn how JW Player efficiently drives incremental views and costs savings—resulting in significant upticks in ad revenue of +$5 21 CPM and a ROI of 482%

Make video your #1 source of revenue today with tips, insights, and best practices from The Modern Publisher’s Guide to Video Advertising

Video Advertising Playbook for Digital Publishers

A comprehensive guide with 25 concrete actions you can take to make your viewers happy AND boost video CPMs

Digital Video Industry Insights for Media Companies in 2021

To better understand how media companies are using digital video in 2021, JW Player undertook a study of publishers and media companies to understand their digital video needs

Digital Video Industry Insights for Publishers in 2021

To better understand how publishers are using digital video in 2021, JW Player undertook a study of 221 companies to understand their digital video needs for the upcoming year

Video Best Practices for the 2021 Q4 Holiday Shopping Season

Learn how to effectively promote and create holiday-themed videos during the annual end-of-year holiday season in this video strategy playbook

Anatomy of a Video: Key Measures of a Video's Life Cycle

Why do some videos perform better than others? How can you use data to improve your video strategy? Discover the full story with 5 key metrics from our Video Analytics Playbook