Optimo

One platform for venues, events and resources

Optimo is browser-based software for managing venues, events, facilities and resources. The company describes it as the world's first fully integrated platform for these jobs, and it is delivered from the cloud. The current version, Optimo v4, runs on a single CRM platform and can scale from small sport and leisure venues to larger networks and stadiums. Each client's setup can be tailored to its own business model, so that a venue can manage its costs and its particular challenges in one place.

The software covers venue and space management, including the booking and running of rooms and spaces, hospitality and scheduling. It also handles event management for spectator, business and participation events, and the company says it works for organisers of all three.

Ticketing and sector versions

Ticketing is a core part of the product, which the company presents as a complete ticketing solution for venues and events. Sales, marketing and management of enclosed stadiums and arenas are handled in one integrated solution, and performing arts venues and theatres receive room and space management, hospitality and a full range of ticket services.

Sector versions are built for particular kinds of business. Motor racing circuits have a solution that the company says covers every part of running a circuit. Museums and attractions get a version tailored to each venue, and membership organisations can run CRM, marketing, membership and event work together. Tourist destinations and the businesses within them are also served, along with leisure operators, conference and exhibition venues and caterers that manage venues.

Universities and the wider market

The product also suits universities, where rooms, courts, pitches and examination layouts can be scheduled in the same system. The company says it has worked with well-known names in motor racing, sport and hospitality over a long period, and it describes the software as a way to earn more from both event days and quieter days at a venue.

Its material invites prospects to request a demonstration, so that a venue can see how the scheduling, sales and CRM parts fit its own operation before it commits to anything.