LUMA Capital Partners - Venture capital firm
LUMA Capital Partners
LUMA is the leading investment bank focused on digital media and marketing We provide strategic advice, proven M&A expertise, and extensive industry knowledge to optimize outcomes for our clients
We’re pleased to announce that the private equity firm BC Partners has agreed to acquire a majority stake in Madison Logic, a provider of business-to-business digital marketing services
BC Partners is acquiring Madison Logic from Clarion Capital Partners, a New York-based private equity firm that had acquired the company in 2016
LUMA acted as exclusive advisor to BC Partners on the transaction
has agreed to a partnership
We’re pleased to announce that Yahoo and Taboola (NASDAQ: TBLA), a global leader in powering recommendations for the open web, today announced that they have entered into a 30-year, exclusive commercial agreement
Taboola will exclusively power native advertising across all of Yahoo’s digital properties and will be available to buy through the Yahoo DSP, establishing Taboola as a leading native advertising offering for advertisers, publishers and merchants on the open web
Through this unique partnership, Taboola will benefit from Yahoo’s scale as a leading consumer tech company reaching nearly 900 million monthly active users worldwide as a top-ranked internet property across mail, sports, finance and news
As part of the transaction, Yahoo is receiving a 25% equity interest in Taboola
LUMA acted as financial advisor to Yahoo Inc on the transaction
We’re pleased to announce that Martin, a media measurement and reporting platform, has entered into a definitive agreement to be acquired by PubMatic (Nasdaq: PUBM)
The acquisition is in response to growing demand from PubMatic’s buy-side customers for enhanced tools to take advantage of PubMatic’s global omnichannel inventory, including market-leading addressability solutions like Connect and innovative technology to supply path optimization The transaction closed mid-September 2022, subject to customary closing conditions
LUMA acted as exclusive financial advisor to Martin on the transaction
We are pleased to announce that Verve Group, a global consumer-first advertising suite and a part of Media Games Invest, today announced that it has acquired Dataseat Ltd , an advertising technology company that provides app developers with the ability to manage in-house mobile app campaigns
LUMA acted as exclusive financial advisor to Media and Games Invest SE
We’re pleased to announce GTCR, a leading private equity firm founded in 1980, announced today that it has made a strategic investment in Standard Media Index (“SMI” or the “Company”), a leading global advertising intelligence company, through GTCR’s portfolio company Dreamscape, Inc (“Dreamscape”), a partnership with marketing technology veterans Scott Knoll, David Hahn and Michael Iantosca
Financial details of the transaction were not disclosed As part of the transaction, SMI’s Chief Executive Officer, James Fennessy, will step down from his current position and will become a member of Dreamscape’s Board of Directors and remain a consultant to the business Mr Knoll will assume the role of Chief Executive Officer of SMI, effective immediately
SMI is a leading provider of advertising data and insights to media marketplace participants SMI’s innovative platform makes it possible for the marketing industry to have a real-world view into advertising spend, ad revenue, media pricing and future-booked commitments The Company’s data-driven intelligence approach creates clear, granular and easy-to-use data sets for clients and agency partners to leverage in determining media mix models, competitive share of spend and pricing benchmarks SMI has office locations in New York, London, Madrid, Sydney and Toronto, providing global data services and insights to markets in 34 countries around the world In their major markets, SMI captures spend and pricing data that represents more than 95% of all U S national brand expenditure
“SMI’s leading data and ad intelligence products provide clients with real-time information to help drive better strategies around spend, placement and yield optimization,” said Mr Knoll “With the proliferation of media channels and ad types, the insights that SMI can help provide are now an essential driver of media strategy The company’s deep relationships with clients and agency partners are underpinned by its customer-centric approach and its commitment to innovation The SMI team has built a truly unique offering and, together with our partners at GTCR, we believe there is an opportunity to further advance the platform and drive growth across the business ” Headquartered in Salt Lake City, UT, Dreamscape was founded in May 2020 as a partnership between Messrs Knoll, Hahn and Iantosca and GTCR The partnership’s focus is to acquire companies and assets as part of a strategy to build a leading marketing technology business The investment in SMI is the second by Dreamscape Last month it announced an investment in SQAD, a leading advertising research, analytics, and media planning software company
“We see tremendous upside potential in SMI and its advertising software solutions,” said Craig Bondy, Managing Director and Co-Head of TMT at GTCR “The Company is well-positioned in the marketing and advertising industry with deep relationships with its partners and customers which have served it well We believe that our investment, alongside the Dreamscape team, will provide the resources to expand SMI’s current product portfolio to address new markets and create fully integrated solutions for its customers We are excited to partner with the SMI team and advance its mission ” The formation of the Dreamscape partnership is part of GTCR’s unique Leaders Strategy™ approach, finding and partnering with management leaders in core domains to identify, acquire and build market-leading companies through transformational acquisitions and organic growth Messrs Knoll, Hahn and Iantosca are 20+ year veterans of the technology, marketing and advertising industries They worked together from 2011 to 2019, most recently as Chief Executive Officer, Chief Strategy Officer and Chief Revenue Officer, respectively, at Integral Ad Science (“IAS”), a leading marketing technology business that measures media quality to verify and optimize the placement of digital ads through its fraud, viewability, brand safety and optimization capabilities During this time, they grew IAS from a startup to a global leader in the ad verification industry
“GTCR has a long track record of investing in the marketing and advertising technology sector and SMI has long been an innovative leader which we have admired for its data intelligence tools,” said Stephen Master, Principal at GTCR “The opportunity to partner with the SMI team and drive forward its innovation is one that we were incredibly enthusiastic about We believe that the combination of SMI’s data tools and its culture of delivering for clients is truly exceptional ” With a vision to bring transparency and efficiency to the media market globally, SMI was co-founded by Sue Fennessy and Jane Ractliffe in 2009 in Australia and moved headquarters to New York in 2011 Fennessy served as Chief Executive Officer until 2016, where she grew a world-class team, built the tech and data infrastructure, which now tracks over $250 billion dollars of annual media spend globally, secured exclusive agreements with the world’s largest media agencies, and oversaw commercial deals with many of the world’s largest media companies James Fennessy, who had been Chief Commercial Officer, then assumed the role of Chief Executive Officer Under his leadership, SMI has successfully grown global coverage, revenue, financial market products, and developed a host of innovative media spend and cross-screen pricing solutions, which have turned into market-leading products These products fuel inventory management, planning and yield optimization, and have become the backbone for media trading for leaders on both the buy and sell side
“Today is an important milestone for the entire SMI team, our partners and our clients, as we look toward our next stage of growth,” said Mr Fennessy “This investment is a culmination of Sue’s vision for SMI and a testament to the dedication and professionalism of the SMI team that has enabled us to transform how transparent ad cost and spend data is used by the industry The goal of SMI has always been to form strategic relationships with the world’s leading data-driven companies by providing actionable advertising expenditure and pricing data to ultimately help improve decision making It is through this core mission that we have grown to be a trusted global source of ad intelligence This partnership with GTCR and Dreamscape is the next step in our journey and we are all very excited at the potential this new venture will deliver for our partners and customers ” LUMA acted as exclusive financial advisor to GTCR and Dreamscape
has received investment from
We’re pleased to announce iSpot tv, the real-time cross-platform TV ad measurement company, today announced it has signed an agreement with funds managed by Goldman Sachs Asset Management (“Goldman Sachs”) for a $325 million investment
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