• CREAM CITY VENTURE CAPITAL
• Cream City Venture Capital The way consumers want to engage with their money and plan for their financial future is changing Through Northwestern Mutual Future Ventures, we look for partners who are developing tools and platforms to help us deliver the experience clients need, want and deserve; who are shaping the future of health and wellness; and who are bringing new technologies and enhanced analytics to market

We're committed to being a catalyst for business growth in our home town Cream City Venture Capital is dedicated to investing solely in startups based in southeast Wisconsin Beyond capital, Cream City Venture Capital portfolio companies get access to our network of mentors and state-of-the-art co-working space We look to partner with companies that are leveraging technology to address challenges across any industry

More Than Just Funding

We support and drive growth with value-add platform services, connecting our portfolio companies to resources within and outside of Northwestern Mutual By accelerating learning and connecting to experts, we can help founders quickly overcome growth challenges and increase the likelihood of their startup’s success

Industry insights and expertise gained over 160+ years

Strategic connections to potential partners or customers

Talent & Leadership Development

Growing and developing founders and their teams as they grow their business

Amplification of founders’ personal and company brands through consultation with Northwestern Mutual’s experts

Access to best practices and opportunities by connecting with other founders, Northwestern Mutual executives and influencers

Fostering Diversity & Inclusion

Investing in and Supporting Startups Founded by Women and Black Entrepreneurs

Female-founded startups receive less than three percent of the approximately $80 billion in venture capital annually, and Black founders receive less than one percent As part of our ongoing commitment to women and diversity, we’ve dedicated a total of $40 million to investing in startup companies founded by women and Black entrepreneurs This funding allocation will advance the company’s investment strategy of engaging startups whose technologies have the potential to transform how clients experience financial security, as well as increase focus on technological disruption The investment criteria align with NM Future Ventures' key strategic areas of focus

• Chief Commercial Officer and President, Investment Products and Services

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We are always interested in talking to innovators and entrepreneurs working on great ideas Wondering what areas we invest in? We're only as strong as the community around us See what we're doing (and join in the movement) to make Milwaukee a more vibrant hub for 21st century business

Our Commitment To Racial Equity In Venture Capital

It’s time for venture capital funds to invest in Black entrepreneurs, and today, Northwestern Mutual is turning words into actions We’ve announced two new initiatives to support Black startup founders both nationally and locally in Milwaukee