The Brandtech Group is a marketing technology group that helps brands do their marketing better, faster and cheaper using the latest technology The Brandtech Group (formerly known as You & Mr Jones) was founded in June 2015 Brandtech Consulting is our strategic practice Expert in technology, purpose and innovation, it sits at the center of The Brandtech Group as a portal into the group and its strategic operating system

YOU CAN NO LONGER BUY ATTENTION, YOU HAVE TO EARN IT Collectively is a global full-service influencer marketing firm powered by a proprietary mix of technology, data analytics, and management tools

IT’S NOT ABOUT “MARKETING TO CONSUMERS”, BUT ABOUT MATTERING TO PEOPLE Gravity Road brings together marketing, media, entertainment and technology expertise to create compelling and unique content that builds brands It is expert in gaming, Metaverse and Web3 marketing

Brandtech Media is a disruptive new global media operation, built around in-housing, rooted in technology and founded on transparency It brings together content, commerce and community in a new integrated model that puts clients' interests first

PERSONAL IDENTITY IS INCREASINGLY DIGITAL Mofilm is a tech-enabled, dispersed global community of more than 10,000 filmmakers, including Metaverse and Web3 creators – the world's most diverse creative department for brands

THE FUTURE OF MARKETING IS WHERE THE REAL, SOCIAL & VIRTUAL WORLDS MEET 55 is a global data company created by the former senior management team of Google Southern Europe; it applies advanced data analytics and technology to maximize marketing and commercial outcomes

DP6 is a LatAm-based data analytics & marketing science specialist that leverages technology and human/artificial intelligence to enhance brands' business performance

Brandtech Commerce enables brands to take control of their e-commerce and social commerce using technology and in-housing Its capabilities are end to end, from strategy to operations, and across all major marketplaces

Acorn-i is is an e-commerce technology company that helps brands and sellers grow their business across all channels, both direct-to-consumer and major digital marketplaces

Mobkoi is a leading premium mobile marketing specialist It buys directly from publishers across 60 markets to deliver clients' messages in safe and select environments via tailor-made creative, and fully transparent performance analytics

We invest in startups building tech-enabled ways for global brands to do their marketing better, faster and cheaper

Here are some representative Brandtech Ventures investments

Got a startup we should know about? Niantic is a technology pioneer Well known as the creator of the AR mobile game Pokémon GO, it has created Lightship, a state-of-the-art AR developer platform and toolset for building the real-world Metaverse

Crossing Minds uses personalized AI to enable brands to make highly relevant behavior-based recommendations (without using personal data) across e-commerce, marketplaces, streaming services and other digital platforms

Pixlee-Turnto provides the most innovative platform for customer-generated content, ratings and reviews, Q&A and checkout comments on all digital platforms

Zappar is an augmented reality and Metaverse content creation company, AR app and self-serve platform that connects the digital world with the things around you

Elsy (acquired by VideoAmp) is the world's first company to use machine learning, algorithms and artificial intelligence to deliver next-generation data-driven media planning that improves media ROI and operational efficiency

Blacktag is building the largest network of Black creators in the world with a unified platform that celebrates them, and brings brands and audiences together around Black content

Good-Loop is a purpose-driven video advertising platform that automatically triggers micro-payments to charity with every programmatic media buy

BRANDS USED TO BE DEFINED BY WHAT BRANDS SAID TO PEOPLE, THEY’RE NOW DEFINED BY WHAT PEOPLE SAY TO PEOPLE AI Foundation is an artificial intelligence company that builds autonomous personal avatars and metahumans for the Metaverse, Web3 and gaming

Automat (acquired by Salesfloor) is a conversational marketing platform that helps brands talk 1-to-1 to their customers by creating personalized messaging experiences

Provenance uses blockchain to help brands and retailers share credible, fact-checked and compelling social and environmental impact information

Traackr is the world’s leading provider of influencer relationship management software, bringing a data-rich platform to enable influencer discovery, analytics and benchmarking

Jivox is a cloud-based DCO platform that dynamically serves and replaces individual creative assets in real time to deliver thousands of different personalized variations of the same ad to different users

VidMob is a technology platform that connects marketers with a dispersed network of expert social video creators and uses sophisticated multidimensional AI to test and rapidly optimize creative content frame by frame

Engage Video Group is a data-driven social video company that uses algorithms and advanced split-testing to create video content that vastly outperforms online content engagement norms

Griffin is a venture capital firm that specializes in investing across the entire gaming landscape including platforms, infrastructure, developers and publishers Its portfolio includes Discord, WaveXR, Everyrealm and Polygon

CreativeX is an automated visual intelligence software platform, which uses AI to connect brands’ creative executions with performance outcomes