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Trade Promotion Management Software

Trade Promotion Management

Trade promotion planning platform on Salesforce for consumer goods brands and retail partners

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About Trade Promotion Management

Trade Promotion Management, sold as Accenture Cloud TPM, is an integrated software platform for planning accounts and promotions. It runs within the Salesforce ecosystem. The aim is to give manufacturers a clearer picture of what they spend on trade and what it returns.

Features

  • Closed-loop planning: links account planning and promotion planning in one process.
  • Trade investment visibility: shows where trade money goes.
  • Revenue forecasting: supports forecasts of sales outcomes.
  • Customer profitability: shows how profitable each customer is.
  • Tailored data views: delivers detailed data in the format each user needs.

Customers and markets

Brands and their retail partners.

Key facts

  • Vendor: Accenture
  • Platform: Salesforce

Profile written by TrustList from the business's own published information, Oct 2026.

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