Iridium Digital Marketing

Marketing and software for Detroit and beyond

Iridium Digital Marketing is a digital marketing and software agency based in Detroit. The business is owned by a veteran. It was founded in 2011 as a creative agency, and its founders soon found that a creative campaign counts for little if the customers it is meant to reach never see it. The agency then moved into digital solutions and marketing strategy so that its clients' work would reach the people they wanted.

From creative studio to digital strategy

The agency now concentrates on developing and carrying out customized marketing strategies and software for its clients. It describes its work as marketing strategy, implementation and brand management, with the aim of helping clients find their customers, reach them and add value to their relationship with them. The business has clients on several continents and works to keep up with a digital marketing environment that changes quickly.

Web, e-commerce and search

Iridium designs, develops and implements web and e-commerce solutions for its clients, building the sites and online shops that carry the marketing. Search is the second main strand, with pages tuned for search engines and pay-per-click advertising used to draw traffic into a client's funnel. The agency's argument is that a business needs visibility where its customers search, because a strong offer cannot persuade people who never reach it.

Custom software and brand management

Software work is custom, built for each client rather than sold as a package. Brand management covers how a company presents itself across its channels, so that its materials carry a consistent message. The agency's stated principle is that clients should be able to discover, reach and resonate with the customers they are after, and that its role is to act as a guide through the process.

Traffic and the competition for it

The agency frames its work around traffic. It cites the large number of web searches made every day as the reason a business must be present online, and it warns that competitors can take a company's share of internet traffic if it does not act. Its work is to stay in front of customers and to bring them into the funnel, through a mix of design, development and search work that the agency runs together.