Faricus Diseño Grafico

A design and advertising agency in Mexico City says it starts from the creative concept behind a brand before any visual work begins. The agency, Faricus Diseño Gráfico, works in graphic design, editorial design, digital marketing, web development and advertising, and it describes its role as taking a client's product or service and turning it into a symbol of visual initiative.

The agency describes its history as a sequence of changes. It started as a design bureau, moved into advertising and now calls itself a digital agency, welcoming new tools and techniques to reach its clients' goals. It says the team believes a creative concept is too powerful to remain in people's heads and has to be put into the work, and it sees its job as connecting a brand with the digital world.

Concept first, then the visual identity

The agency's process begins with the concept behind the brand. Its stated aim is to understand how consumers think and act, so that people identify with the brand and come to see it as their choice. The agency says it listens to everyone involved, plans the work carefully and works from clear references before moving to the visual identity.

Graphic design, editorial design and print

Graphic design covers logos and brand identity systems, and editorial design covers the publications and printed material that a brand needs. The agency says its designers work with clients step by step, so that each decision is explained before it is taken, and it presents this careful approach as its way of keeping the work consistent with the brand.

Digital marketing and web development

The agency's digital work covers web development and digital marketing. The agency says it connects brands to the digital world, transforming products and services into visual symbols that can be found online. It describes its web work as part of the same concept as its print and advertising, so that the brand is consistent across its channels.

Advertising for brands in Mexico

The agency's advertising work covers campaigns for clients in Mexico, and the agency presents this as the third stage of its growth. It says its aim is to help each brand grow through recommendations built on the client's objectives, and it describes ongoing training for its staff as a reason clients can rely on its method.

How the agency works with clients

The agency explains what its services are and how they work, so that clients understand the process before they commit. It says its recommendations are meant to help the client's brand grow, and it describes itself as open to clients who are just starting out and need a considered approach to building their image.