Conjura

An analytics platform for online retailers, Conjura brings sales, marketplace and advertising data into one place. It focuses on showing the true profit made on each product and through each channel, which the company describes as an alternative to blended averages. The company has been acquired by Wayflyer, which says it will use the platform to accelerate its AI product offering for small businesses.

Profit tracking down to each product

The platform tracks contribution profit and advertising spend for individual products, giving a brand a clear view of what each item actually earns. Its product views flag bestsellers, slow movers and stock risks, and a deeper view is designed to explain the reasons behind them and suggest what to do next.

Marketing performance across channels

A performance overview and a campaign deep-dive compare the returns from each marketing channel. The company says this helps a brand cut wasted spend and put more money into the channels that return the most.

An AI agent for reports and forecasts

The Owly AI agent answers questions in plain English, builds custom reports on request and produces forecasts from a brand's data. The company describes it as a personal AI agent for eCommerce, which can also offer strategic suggestions based on what the data shows.

Connections to sales and advertising platforms

Conjura connects to Shopify, Amazon, TikTok Shop, Google Ads, Meta and other sources, bringing their figures into a single platform for omnichannel analysis. Its ready-made links also include Linnworks and Cin7, so a business can combine sales, stock and advertising data without rebuilding its reports by hand.

Who the platform is for

Its users are online sellers and the agencies that manage their marketing. The company describes its users as innovative brands and agencies that want one source of truth for their performance data, updated in real time.