Conjura

Conjura is an analytics platform for online retailers that combines sales, marketplace and advertising data in one place. It focuses on showing true profit by product and channel, and it has since been acquired by Wayflyer, which plans to use it in its AI tools for small businesses.

What Conjura offers

• Product profitability — contribution profit and ad spend tracked down to individual SKUs.
• Product Table and Product Deep-Dive — views that flag bestsellers, slow sellers and stock risks, then explain the causes.
• Marketing performance — a Performance Overview and Campaign Deep-Dive for comparing channel returns.
• Owly AI agent — answers plain-English questions, builds custom reports and produces forecasts.
• Data connections — ready-made links to Shopify, TikTok Shop, Amazon, Google Ads, Meta, Linnworks and Cin7.

Who it works with

The platform is aimed at eCommerce brands and the agencies that run their marketing. A published case study covers Saint + Sofia, an online fashion label.

Key facts

• Ownership: acquired by Wayflyer
• Integrations: Shopify, Amazon, TikTok Shop, Google Ads, Meta, Linnworks, Cin7