Conker Group

Conker Group is a software and data company that works only in fast-moving consumer goods. It gathers and cleans retailer point-of-sale data for suppliers, then turns it into store-level guidance for national account and field sales teams, and it has handled FMCG EPOS data for more than twenty years.

What Conker Group offers

• EPOS data processing — every retailer feed imported automatically, cleaned and mapped to the supplier's own hierarchy.
• Instant Agenda — alerts and reports on where to act, sent within minutes of the data arriving.
• Shelf image recognition — linking photos of shelves to sales data to find which stores are losing sales.
• Restatement tracking — software agents that spot revised historical figures and update linked systems.
• Field sales apps — sales force automation, journey planning and contract builder apps, hosted on Amazon Web Services.
• AI video summaries — short video narratives built from each field sales territory.

Who it works with

The firm serves FMCG and consumer goods suppliers and their national account teams; Britvic uses its in-store app. Sister company Logobrand Field Marketing supplies field teams for store compliance.

Key facts

• Sector: FMCG and CPG only
• Reach: sales force automation delivered in 15 languages across 24 countries