Ayuda Media Systems

Ayuda Media Systems made software for buying, selling and delivering out-of-home advertising, and its web address now leads to Broadsign's platform. Broadsign brings media owners and buyers together to plan, manage and trade outdoor and digital out-of-home campaigns.

What Ayuda Media Systems offers

• Media owner tools — software to sell inventory, run screen networks and automate sales and yield.
• Programmatic DOOH buying — tools for agencies and brands to run targeted campaigns on digital screens.
• Marketplace — a catalogue of digital billboards, transit hubs, airports and retail placements.
• Screen content management — ad-based campaign management that also runs on system-on-chip smart screens.
• Guides and research — material on programmatic DOOH and building signage networks.

Who it works with

Out-of-home media owners, agencies and brands; case studies include San Diego tourism and Crumbl campaigns in major US cities.

Key facts

• Platform: Broadsign
• Focus: out-of-home and digital out-of-home advertising