Forma Pro

Since 2001, Forma Pro has built and evolved software products. It describes itself as a senior engineering partner for complex, data-intensive products, and it works with founders as well as established product organizations. Its engineers focus on products where the code is tied closely to business rules, workflow operations and data. Its own count of engineering work delivered runs past 1.5 million hours, and client collaborations average over ten years.

Three ways to bring in senior engineering

The company offers three engagement models. An embedded senior team adds experienced delivery capacity inside a client's product organization and existing technology stack. A focused delivery stream gives a contained problem, whether in product, data or integration, to a senior team that owns it. Product build or rebuild takes an idea or a fragile minimum viable product through to a stable release. Throughout, the company says the client keeps control of the roadmap, codebase and infrastructure, while Forma Pro brings the initiative and delivery capacity.

Product design and technical consulting

Beyond building, design support covers user research, interactive prototypes, data model design and how information is organized, so the finished product suits the people who use it. Its engineering work covers the languages, frameworks and platforms needed to create fast, stable applications with the right functionality, from early validation for seed and Series A start-ups through to scalable products. Consulting covers defining the scope of work, estimating time and budget, and setting up business processes through feasibility studies, code reviews, user interface audits and system design.

Products in marketplaces, partner systems and regulated finance

The company describes work in several sectors. In marketplaces and platforms it builds systems for monetization, sponsored placements, scoring, matching and recommendations. For partner and marketing platforms it works on attribution, partner performance and commission intelligence. Its fintech work involves products that must meet security and compliance rules, and it says it has worked with banks, capital technology businesses and financial start-ups. Earlier property technology projects included commercial property platforms and booking systems, and it has built a rent payment portal that reports rent payments to the three major credit bureaus. Its logistics work includes a shipping service that compares options across several carriers and tracks shipments.

Working practices and security standards

The company combines agile practices with test-driven development and object-oriented design, and says it follows OWASP principles together with standards such as GDPR, PCI and HIPAA where they apply to a product. Clients can see project status at any time, receive activity reports and join daily or weekly stand-ups with the team. It describes engineering as a matter of delivering value to users and understanding a business's strategic goals, not only following good coding practice.