Aperture Labs

Aperture Labs plans and builds the digital systems behind online selling: commerce platforms, content management and product information management (PIM). It works with organisations whose systems have grown tangled through years of growth, acquisitions and platform changes, and aims to simplify them with clear architecture and only the integrations the business needs.

What Aperture Labs does

• Digital ecosystem strategy: roadmaps and platform planning, including architectural reviews of existing set-ups.
• PIM strategy and implementation: structured product data for commerce and syndication, including inriver projects.
• Commerce and experience platforms: design and build of ecommerce and CMS sites on platforms such as Episerver and Umbraco.
• Custom portals and internal applications: tools that support day-to-day operational workflows.
• Systems integration: links to supply chain, financial, EDI and third-party logistics tools, email providers and analytics.

Who it serves

• Manufacturers updating complex product data
• Distributors building dealer and B2B commerce
• Retail brands scaling ecommerce

Key facts

• Based in: Milwaukee area, US
• Platforms: inriver, Episerver, Umbraco, Oracle Endeca, ChannelAdvisor
• Case study: American Furniture Warehouse, with inriver and VendorConnect