Hootsuite

Hootsuite is a social media management platform that brings scheduling, content creation, analytics and social listening together. Organisations use it to run strategy across several networks, including Facebook, Instagram, X, LinkedIn, Pinterest and YouTube.

What Hootsuite offers

• Scheduling and publishing — plan posts for all connected profiles from one place.
• Inbox — comments and direct messages in a single view, with automations and collaboration between departments.
• Analytics — track results as they happen and see which content performs.
• Listening — follow trends, conversations, competitors and emerging risks.
• AI assistance — ask questions in plain language about connected accounts and content.

Who it works with

Teams in marketing, customer service and recruiting use it, and enterprise customers include hotel groups, healthcare providers and insurers. Teams can work together in a secure environment on any device.