Hootsuite Media

Hootsuite brings together scheduling, content creation, analytics and social listening in one platform, tracking trends, conversations, competitors and emerging risks across the market.

What Hootsuite offers

• Social listening — tracks trends, conversations, competitors and risks across the market.
• Plain-language insights — answers questions grounded in a brand's own social data, connected accounts, content and customer conversations.
• Content and engagement tools — lets users create content, engage with customers and manage direct messages and posts across accounts from one platform.

Who it works with

Hootsuite cites customers including Barceló Hotel Group, which grew its follower base while centralising brand strategy, DaVita, which reported savings in ad value through an ambassador programme, and Mapfre, which grew online interactions after consolidating account management.

Key facts

• Based in: Canada