Metricool

Metricool gives social media managers one workspace to plan posts, answer messages and check results across their networks. The company is listed in Spain and says it is a partner of Google, Pinterest, Meta, LinkedIn and X.

What Metricool offers

• Planner and calendar — drag-and-drop scheduling with previews for each network, suggested posting times and automated content lists.
• AI assistant — help with content ideas while planning.
• Analytics — channel performance over time and a view of competitor activity.
• Reporting — automatic reports, AI analysis, campaign dashboards and a Looker Studio connection.
• Inbox — messages and comments from connected accounts in one place, with saved replies.
• Flows — automated direct-message replies that turn post interactions into leads.

Who it works with

The tool is aimed at social media managers, marketing teams and agencies handling Instagram, Facebook, LinkedIn, X, Pinterest and other networks.

Key facts

• Based in: Spain
• Partnerships: Google, Pinterest, Meta, LinkedIn and X
• Reporting link: Looker Studio