kafandco

Kafandco is a marketing consultancy led by Kate Forrester, who is described as a growth strategist. It works mainly with brand founders whose sales have stalled and who want expert help without running a large in-house team.

The business promotes a hybrid marketing model. Specialists are hired channel by channel, while Forrester acts as an extension of the founder's own team.

Services

• Growth strategy: focuses brand messaging on the customer, their problem and how the products solve it.
• Channel specialists: draws on a network of marketing and creative experts for each channel.
• Public relations: earlier material describes strategic marketing and PR tied to measurable business goals.
• Creative content: brand imagery and campaign content.
• Accelerator programme: an application-based programme for brand owners.

Who it works with

The firm addresses e-commerce and consumer brand founders, mainly in Australia. A client testimonial from a natural-products company describes the service as an extension of its marketing team.

Key facts

• Led by: Kate Forrester
• Model: hybrid, channel-by-channel marketing