Digital Next AUS

Melbourne and Brisbane marketers following the customer from search to enquiry

Working from an office in South Melbourne, with a second team in Brisbane, Digital Next AUS serves Australian companies from small ventures to large corporations. It says it is trusted by more than 120 Australian brands and offers each new client a free growth plan and consultation.

One plan across the funnel

The agency's argument is that campaigns should reflect the whole journey a customer takes. It starts by establishing what people search for and how they come to a purchase decision, then plans work that runs in parallel with that journey and ends with conversion rate optimisation. Depending on how widespread a campaign is, a client may have several strategies working together, from winning new customers to keeping them. Some clients ask only for advice, others leave the strategy to the agency, and it says it avoids templated proposals.

What the work consists of

Search engine optimisation targets the questions customers ask most often, and link building adds natural backlinks to strengthen a domain. Pay-per-click ads are meant to bring qualified leads quickly, content marketing produces articles, blogs and guides, and social media advertising keeps a brand visible. Digital PR places clients on relevant publications to build credibility and referrals, and consulting offers research-based strategy. The site also lists website building with a focus on ranking and converting.

Accounting practices in focus

The current pages show a clear interest in accountants: appearing in results for the questions their clients ask, educational content that builds trust, local paid search for people seeking an accountant, features on financial sites, and changes to pages that turn visitors into consultations.

Its own position

The agency cites a HubSpot report that inbound marketing lowers cost per lead and says it cannot claim to be the best agency in Australia, only highly regarded. It describes honesty, performance and blending channels as the sources of that reputation.

Digital Next AUS is a digital marketing agency with teams in Melbourne and Brisbane, working from an office in South Melbourne. It plans campaigns around the whole buying journey, starting with what customers search for and finishing with work on how many site visitors convert. Clients range from small ventures to large corporations across Australia.

Services

• SEO: search optimisation aimed at ranking for the questions a client's customers ask, including link building.
• Pay-per-click ads: paid search campaigns designed to bring in qualified leads quickly.
• Content marketing: articles, blogs and guides written to educate prospects and build credibility.
• Conversion rate optimisation: changes to pages that turn more visitors into enquiries or consultations.
• Digital PR: getting clients featured on relevant publications to strengthen their profile and referrals.
• Marketing consulting and social ads: research-based strategy plus social media advertising to keep brands visible.

Who it serves

The agency serves Australian companies of all sizes, and its current site shows a particular focus on accounting firms looking for local business clients.

Key facts

• Based in: South Melbourne, Australia
• Offices: Melbourne and Brisbane
• Clients: more than 120 Australian brands, by its own count