Brand Catalyser

Brand Catalyser is a cross-border marketing and consulting firm that helps brands enter new markets, with a focus on Western brands expanding into Asia. It plans how a brand should approach a foreign market and then runs the marketing once it arrives.

Products and services

• Market entry strategy: go-to-market plans covering sales approach, buyer journey and pricing strategy for a new country.
• Trade partner sourcing: finding suitable distributors and trade partners and handling negotiations.
• Localised marketing: brand and trade marketing campaigns adapted to local culture and language.
• Influencer marketing: campaigns with content creators and key opinion leaders across Asia-Pacific.
• Market research: studying a market's culture, behaviour and regulations before entry.

Who it serves

Consumer brands entering Asia-Pacific markets, and the export divisions of cross-border brands that need trade marketing support along the supply chain. Southeast Asia is named as its key market.

Key facts

• Regions: Asia-Pacific, with a focus on Southeast Asia
• Languages: a multilingual team working in four languages