Content Smith

Content Smith is a boutique multicultural digital marketing agency in Australia whose website now presents it as Mulberry Marketing Group. It combines campaign planning with storytelling for values-driven and challenger brands. A distinctive part of its offer is marketing to Chinese-speaking audiences, including campaigns on WeChat and Red Note.

What Content Smith offers

• Campaign strategy — digital marketing and content strategy tied to the client's sales funnel.
• Social media management — organic content, competitions and community work across platforms.
• Paid advertising — Meta, Instagram and LinkedIn ads, plus TikTok, Spotify and Twitter.
• Chinese marketing — WeChat and Red Note campaigns for Australian brands reaching Chinese-speaking customers.
• Content production — copywriting, photography, video and TV commercials.
• Web and email — website design and development, and email sequences.

Who it works with

The agency works with brands in Australia and overseas. Its listed work includes the Melbourne Lord Mayor campaigns, and team members have in-house backgrounds in government, retail and real estate.

Key facts

• Based in: Melbourne, Australia
• Languages: English and Chinese campaigns
• Current name: Mulberry Marketing Group