Digital Crew

Digital Crew is a cross-cultural marketing agency headquartered in New York that runs campaigns in several languages for brands selling abroad. Its teams sit in New York, Shanghai, Guangzhou, Sydney, Malta and Mumbai, and much of its work helps challenger brands reach Chinese and Japanese consumers.

Services

• Chinese digital marketing: campaigns across Baidu, WeChat, Weibo, TMall and JD, planned around how people in China search and shop.
• China web presence: website design and development for the Chinese market, plus hosting and help with an ICP licence.
• English-language marketing: SEO, Google AEO, paid search and social advertising on Facebook and Instagram for global markets.
• Japanese digital marketing: localised SEO, Yahoo Japan Ads, Google Ads and social campaigns for brands entering Japan.
• Other markets: localised search, paid media and social work for Korean, Spanish, French and Italian audiences.
• Market insight: published guides on Chinese platforms such as WeChat, Xiaohongshu, Douyin and Bilibili, and on consumer trends in China and Japan.

Who it works with

The agency works with international brands looking to enter or expand in Asian and European markets, including firms targeting Chinese or Japanese tourists and shoppers. Earlier material also described Hindi campaigns for brands reaching India or Indian communities in Australia.

Key facts

• Based in: New York, with further offices in Shanghai, Guangzhou, Sydney, Malta and Mumbai
• Languages: Chinese, English, Japanese, Hindi, Korean, Spanish, French and Italian
• Platforms: Baidu, WeChat, Weibo, TMall, JD, Yahoo Japan Ads, Google Ads, Facebook and Instagram