Fishbowl

Fishbowl builds marketing software aimed only at restaurants. Its main product is a guest relationship management platform that pulls guest information into one place, so restaurant groups can plan and send campaigns. The company also runs email and SMS programmes and offers advisory help.

Features

• Guest data platform: combines information from point of sale, reservations, delivery, online ordering, web, mobile app and loyalty systems into single guest profiles.
• Segmentation: builds audience groups, for example guests who have not visited lately, and can pass them to other marketing tools.
• Multi-channel campaigns: schedules and automates email, SMS, in-app, push and social messages.
• Loyalty and offers: designs rewards programmes and tracks offers from creation to redemption.
• Analysis and strategy help: specialists assist with guest and transaction analysis, reporting and campaign design.

Customers and markets

Restaurants and restaurant groups, including those with several locations or concepts.

Key facts

• Experience: Says it has worked in restaurant marketing for more than 20 years
• Clients: Reports around 50,000 restaurant customers
• Related product: A kiosk product has been announced