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SMS Marketing Software

MSG91

Cloud communication platform offering APIs for SMS, email, voice, WhatsApp, RCS and one-time passcode verification

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About MSG91

MSG91 is a cloud communication platform that gives businesses APIs and tools for messaging their customers. It covers more than ten channels, and it also includes a contact centre product and customer data tools. The company says over 30,000 businesses worldwide use it.

Main features

  • Messaging APIs: SMS, email, voice calls, WhatsApp and RCS from one platform.
  • OTP verification: multichannel one-time codes for two-factor checks on sign-ups and transactions.
  • Campaign: event-based automation for audience engagement.
  • Segmento: customer segmentation based on actions or events.
  • Hello: ticketing and chat for customer support.
  • Utilities: URL shortener, knowledge base, file hosting and reports.

Who it serves

Developers and businesses that connect with customers across different countries. Customer comments mention reduced sign-up drop-outs from its OTP service and responsive technical support.

Key facts

  • Channels: More than ten
  • Integrations and API documentation: Published for developers

Profile written by TrustList from the business's own published information, Sep 2026.

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