Metrilo

Metrilo is a growth platform for online brands. It joins store analytics, a customer database and email engagement so that a shop can see how it performs and then act on buyer behaviour. The company has announced it is joining forces with Brevo.

What Metrilo offers

• Real-time dashboard — key figures, revenue breakdown, product performance, funnels and marketing channel reports with no set-up.
• Data history and attribution — old orders are synced and sales credited to their source.
• Customer profiles — shows each shopper's journey and behaviour.
• Segmentation — more than thirty filters for groups such as idle high spenders or frequent buyers.
• Email engagement — campaigns to retarget and keep customers.

Who it works with

Consumer brands selling online. Official plugins connect it with major ecommerce platforms, and case studies from customers appear on the site.

Key facts

• Integration: described as taking about five minutes
• Combined offer: analytics, CRM and email in one product