TargetBay

TargetBay is a marketing suite for online stores that combines email and SMS campaigns, customer reviews and a rewards scheme. It is split into three products, BayEngage, BayReviews and BayRewards, each handling one part of attracting and keeping shoppers.

What TargetBay offers

• BayEngage: email and SMS marketing with segmentation, workflow automation, sign-up forms and abandoned-cart messages.
• BayReviews: review management with moderation tools, product and photo reviews, and syndication to TikTok Shop, Google and Walmart.com.
• BayRewards: a loyalty and rewards scheme meant to bring buyers back and encourage repeat purchases.
• Email templates: a library of ready-made designs, with A/B testing of email elements.

Who it works with

Ecommerce brands and store owners. Its site cites case stories from skincare, scuba gear, mobility and tarpaulin retailers.

Key facts

• Integrations: Zapier connects it to thousands of other apps; a TikTok Shop integration is listed as new
• Deliverability: a separate team monitors sending domains, and dedicated domains are offered to high-volume senders