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Metrilo

Analytics, CRM and email marketing platform that helps ecommerce brands keep their customers

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  • Founded 2014
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About Metrilo

Metrilo offers ecommerce brands a combined analytics, customer database and email marketing tool, with a focus on getting existing customers to buy again. It connects to online stores through official plugins, imports past data and has recently joined forces with the email company Brevo.

What Metrilo offers

  • Ecommerce analytics — ready-made dashboards for key figures, product performance, funnels and marketing channels, with sales attribution.
  • Customer database — detailed profiles showing each shopper's buying journey.
  • Segmentation — more than 30 filters to group customers such as idle high spenders, frequent buyers or cart abandoners.
  • Email marketing — targeted and automated campaigns built on the same customer data.

Who it works with

Metrilo serves online brands that care about retention. Case studies on its site come from WOW Tea, CricksyDog, Viral Passion and Smoovall.

Key facts

  • Based in: Bulgaria
  • Partnership: joined forces with Brevo
  • Setup: official plugins and historical data sync

Profile written by TrustList from the business's own published information, Sep 2026.

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